Reliably identify a merchant's principal place of business and additional outlets to comply with card association rules.
The realities of eCommerce, like incorporation services, mail forwarding and virtual offices have made it significantly harder to ensure the correctness of even the most basic client information, for example a merchant’s principal place of business.
This has not been considered a big problem in the past, but recently the major credit card associations are taking actions – and explicitly require more detailed location information.
Visa is leading this charge, as detailed in their member letter VE 65/15.
To help you weather this sea change, we have created eLoc.
An eLoc report uses open source information to classify all known locations, identify the principal place of business and see if it matches with the relevant licensing area.